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Saluki Athletics unveils new logo

  • Joining the Saluki Athletics department in unveiling the new logo, are, from left, Cheer Captain Rachel Clendenin from Chester; Brown Dog; Cheer Captain Brianna Daniels from Pinckneyville and Grey Dog.

    Joining the Saluki Athletics department in unveiling the new logo, are, from left, Cheer Captain Rachel Clendenin from Chester; Brown Dog; Cheer Captain Brianna Daniels from Pinckneyville and Grey Dog.
    Jim Beers photo


 
Submitted by Thomas Weber, Saluki Sports Information
updated: 3/6/2019 6:24 PM

CARBONDALE -- Southern Illinois University and Saluki Athletics unveiled a new official logo on Thursday, replacing the existing mark that has represented the brand since 2001.

The new logo refreshes the traditional Saluki "dog head" with a cleaner, streamlined appearance.

"The Saluki is unique throughout collegiate athletics," said SIU Director of Athletics Jerry Kill. "Our goal with the new logo was to retain the original look and feel of the Saluki, while giving it a sleeker, modern feel.

"There are exciting changes happening within Saluki Athletics and Southern Illinois University as a whole, and the new logo is symbolic of the progress we intend to make."

The logo is a product of the partnership between Southern Illinois University and IMG College Licensing and was more than two years in development.

"We are excited about the new logo and what it means for the future of the Salukis brand," said Denise Lamb, vice president of partner services for IMG.

"The updated, streamlined approach stays true to the history and tradition of SIU while meeting the increased demand for flexibility across digital and social platforms that is needed by top universities."