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New Name, Same Place

  • SIU sports broadcaster Mike Reis speaks at the unveiling of the change last week.

    SIU sports broadcaster Mike Reis speaks at the unveiling of the change last week.
    Saluki Athletics

 
By SIU Sports Information
Posted on 5/22/2019, 9:39 AM

CARBONDALE -- Southern Illinois University Carbondale and Banterra Bank, the region's largest, locally-owned bank, announced a 10-year naming-rights agreement that will rebrand SIU Arena as Banterra Center.

The multi-million-dollar agreement, which includes a 10-year extension option, annual payments plus an affinity program, offers up to $10 million for SIU, with a $4-million guarantee for the first 10 years.

The partnership is the largest corporate naming-rights agreement in SIU's 150-year history and the first naming right for the 55-year-old arena.

In addition to signage, advertising and promotional opportunities, the agreement includes exclusive rights to an SIU Athletics-branded affinity debit card through Banterra Bank.

Profits from the debit card initiative, which is still in development, will go to a newly established Banterra-SIU Scholarship Fund.

"The partnership represents Banterra's commitment to the success of the university, our athletics program and the region," said John M. Dunn, SIU chancellor.

"We're deeply grateful for Banterra's generous financial commitment, which includes scholarship support for student-athletes. The Banterra Center will continue to be at the heart of our men's and women's basketball programs, attracting fans, community members and many others who support Saluki athletics."

The naming rights partnership comes at an exciting time for SIU Athletics following SIU's recent announcement of hiring men's basketball coach, Bryan Mullins.

"We've sponsored SIU Athletics for 10 years, because we know the value of having this university in our region and the number of passionate, loyal Saluki fans among our four-state footprint and beyond," said Jeff May, president and CEO of Banterra Bank.

"We're proud to have our Banterra name on an iconic facility such as SIU Arena, to take our partnership to an entirely new level with SIU Athletics, and to have an ongoing reminder that our company truly takes care of our communities."

SIU Athletic Director Jerry Kill led the efforts to get SIU's first corporate naming-right partner in the university's 150-year history.

He said the partnership with Banterra serves as a strong example of future naming-right opportunities for SIU's various athletic venues.

"As we sought out a naming rights partner, it needed to be a company that aligned with our core values and had the brand power to take us to the next level," said Kill.

"I knew after our first meeting with Banterra's leadership that this was a group that we wanted on our team. Both Saluki Athletics and Banterra are going to make the most of this partnership to benefit our students-athletes, customers and fans."

Working alongside Kill and the entire athletics administration is Saluki Sports Properties, which played an integral role in helping Banterra elevate its relationship.

As the university's athletics multimedia-rights holder and local Learfield IMG College team, Saluki Sports Properties oversees athletics' corporate partner program and has worked closely with Banterra Bank over the past ten years.

The community can expect to see updated signage with a new Banterra Center logo on arena exterior, interior, and marquee sign as well as other marketing efforts for traditional and digital advertising, promotion and business development, Kill said.

The marketing efforts will begin immediately following the May 16 announcement.